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“Travel in the younger sort is a part of education; in the elder, a part of experience”
– Sir Francis Bacon
After nearly a century, APH is still a 100% family-owned company, responsible for some of the world’s most trusted travel brands.
Creating unforgettable experiences for customers is a privilege and we will continue to invest in our brands, our people and our partners to set new standards in the travel industry for many years to come.
1924
Year Founded
68
Countries Visited 2019
421,592
Travellers 2019
100%
Australian Family Owned
What We Do
Vast Reach Across The Industry
The nature of creating once-in-a-lifetime holidays means we are in a unique position to bring together many different sectors of the travel, tourism and hospitality industries. We never lose sight of the customer, putting their needs at the heart of everything we do.
The APH Ecosystem
We put 90+years of experience into every hand-crafted journey
Create
We work with trusted providers across all sectors of the travel and hospitality industry, finding new and creative ways to delight customers.
These include;
- Airlines,
- Cruise lines,
- Hotels,
- Restaurants & Wineries, Attractions,
- Transport Providers
- Local Tour Operators
We own and manage an enviable suite of premium assets
Own
This enables us to innovate and improve every aspect of a customer’s journey. If something doesn’t exist, we create it.
Our assets include;
- Award winning fleet of 23 Riverships in Europe, Africa & Asia
- The MS Caledonian Sky, a small 99 passenger Expedition Ship
- A network of lodges in strategic locations in the Kimberley, Australia
- A 22 strong fleet of custom-built vehicles in Australia
We sell via a global network of travel agents as well as manage direct
bookings
Sell
Our professional customer service teams manage multiple channels to support customers.
- An extensive global database of well-travelled customers
- Call centres in AU, NZ, UK and Canada
- 7 branded booking platforms
Our experienced on-road crew anticipate every customer need from start to finish
Operate
We have some of the highest customer satisfaction ratings in the industry thanks, in large part, to our on-road crew of travel experts who anticipate and respond to customer needs in real-time.
Our operational presence includes;
- On-road crew in 68 countries
- Offices in Australia, New Zealand, Germany, Canada and Vietnam
> 22 March, 2022
APT Kimberley Season Kicks Off
APT is delighted to launch its 2022 Kimberley Season with the first sailing from Broome departing today. The Australian owned MS Caledonian Sky small expedition ship sets sail today on the first sailing of what is set to be a bumper season with 25 departures. Running cruises in the Kimberley until September the company is … (more)
> 26 February, 2022
Travelmarvel Celebrates Sailing Again!
In March the brand-new Travelmarvel Vega completed her maiden voyage on the Danube River from Budapest through to Bucharest. Not only has it been over two years since the last time the APT Travel Group had a ship cruising the European waterways, this first Travelmarvel cruise of the year marks two other special milestones for … (more)
> 17 January, 2022
APT to Serve Up the 2022 Australian Open Broadcast for Ninth Year
APT, the leaders in luxury travel, are pleased to be continuing their ongoing sponsorship of Channel Nine’s broadcast of the Australian Open tennis tournament for 2022. APT has a long-standing relationship with Nine, the ATP and the Australian Open, this will be the company’s ninth year as a broadcast sponsor of the grand slam. As … (more)